Masters Golf-Fashion was established in Austria under the successful House label of Alaska Sport-Dress which produced high-quality designer ski wear for forty years. As European golf was booming in 1993 it was decided that a European golf collection should be introduced at that time. This new line, Masters Golf-Fashion, picked up points on international fairways everywhere. It earned a leading position with its trendy and functional collections. In addition to fabulous design, which is based on international trends and standards, the focus is on the excellent quality of all products. Highly functional materials are used for the fashionable collections. Technical fabrics with greater water-repellent and breathable qualities are used, which contribute to functional reliability with a fashionable finish.